The "white barbera" produced in Romania and gorgonzola cheese coming from the U.S., Canadian and barolo nebbiolo Swedish (both in powder form) and even the Parmesan, which has nothing to do with the famous Italian cheese. There is talk of a business of over 60 billion Euro for fraudsters who exploit the image and quality of food products "made in Italy", built over time by the agro-Italian food in the world to sell fake products.
This is what emerges from a study presented by Coldiretti the Salone del Gusto in Turin, where they were exposed to some of the most improbable made by pirates. "The fight against counterfeiting and piracy pose to the institutions of an area of priority action to recover economic resources useful to the country and create jobs," said the president of Coldiretti, Sergio Marini, stressing that "agri-food exports could even triple ".
In addition to the loss of economic opportunities and employment must add, Coldiretti, "the damage done to the image of products made in Italy especially in emerging markets where the fake is more common than genuine product and thus negatively affects consumer expectations."
The products are among the most counterfeited cheese from Parmigiano Reggiano and Grana Padano for example in the United States in nearly nine out of ten cases are replaced by the parmesan product in Wisconsin or California. But the provolone, Gorgonzola, Pecorino Romano, Asiago or fontina.
And still our most popular meats from Parma to San Daniele, but also the extra-virgin olive oil and preserves such as tomato San Marzano is produced in California and sold in the United States.
Among the news of the counterfeiting market also came the "wine kit" that promise miraculous powder in a few days to get home the most prestigious labels such as Barolo and Nebbiolo but, Lambrusco, Chianti or Montepulciano. Unlike what happens in fashion, where a copy is especially poor countries for food made in Italy imitations proliferate especially in rich countries, like the United States and Australia.
"You have to fight a global deception, causing economic damage and image of the Italian production at the international level," says Coldiretti. According to the association is an agreement on international trade in the WTO, for the protection of appellations of false, but it is also necessary clarity at national and European level, which should be extended to all products required to indicate on the label the origin of food products, as required by Italian law.
Sometimes even this is not enough, at this time it is important to try to use every resource available to cover the internationalization of our product made directly by the company in collaboration with "professionals" who are able to organize events to introduce b2b the product "original" directly from the manufacturer in the market.
